We found love anaylise how it has been edited

Rihanna
This video is edited in a discontinuous order which means that it isn't placed with a beginning, middle and end. its all over the place, this is good so it keeps attention of their audience because in today society it is hard for people to keep concentration. the way the music video has been edited is that know shots are longer then 2 seconds. they have a lot if random shots which means that they use a similar shot which has the same location but in a different part of the music video. 

as shown on the screen shot this same location appears a few seconds latter again with a different scene in between.  this help the audience keep concentration.

continuity will be used in this video because they keep changing. this video is also using random shot for example piles.  these shot screens above are random and shots which the characters are not involved in.